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<\/figure>","protected":false},"excerpt":{"rendered":"Gennaro Luciano is the fifth-generation owner of Antica Pizzeria Port\u00b4Alba (the world's first pizzeria, founded in 1830). First established in 1738 as a stand for street vendors, Antica Pizzeria Port\u2019Alba opened in 1830 in the city center at Via Port\u2019Alba 18. The restaurant replaced the street vendors who made pizza in wood-fired ovens and carried it out onto the street, keeping it warm in small tin stoves balanced on their heads. The pizzeria soon became a popular meeting place for the people of the neighborhood.<\/p>\n
Most of its patrons were artists, students and others with very little money, so the pizzas made were usually simple, with toppings such as oil and garlic. A payment system called pizza a otto was developed, allowing customers to pay up to eight days after their meal. This later gave rise to a local joke that a meal at Port\u2019Alba might be someone's last free meal if they died before paying.<\/p>\n