Founded in 1990 in Castiglione delle Stiviere, Italy, by Alfredo Moratti and Andrea Romano, Amica Chips quickly became a leading Italian snack brand. The company is known for its high-quality potato chips, including its best-selling 500g bags and its innovative, eco-friendly, upright-standing packaging. Today it exports to more than 27 countries.
Founding (1990): Established in Northern Italy, the company focused from the outset on quality raw materials and quickly gained a foothold in major Italian supermarkets.
Growth and acquisitions: The brand expanded its portfolio by acquiring Dorita (snacks) and Pandal (croutons/snacks), moving production to its main facility in Mantua.
Expansion (2000s – present): While maintaining a dominant position in Italian retail, HoReCa and vending machines, the company began to expand its international presence.
Innovation and sustainability: In 2020 it invested in a German PF system to reduce acrylamide, while using 100% recyclable paper/plastic packaging.
Product diversification: In addition to traditional potato chips, the range now includes tortilla chips (available in salted, chili and cheese flavors), as well as healthy, vegan options such as the “Veggy” line.