Zuegg

Zuegg is a family company built by people and its own orchards. That is what makes the difference. Having orchards in both northern and southern Italy means fruit can be grown in the ideal soil and climate for each variety: the best can only be achieved when the seeds, the soil and the climate are perfect. The business is built on in-depth knowledge of our orchards, humility and ambition, as well as a desire to keep experimenting with new recipes that awaken the taste buds.

1860 THE BEGINNING Ernst August and Maria Zuegg (from whom the Zuegg family descends) begin growing fruit on their farm in Lana d’Adige together with their 14 children. The family starts selling its apples at nearby markets, and before long their business reaches as far as St. Petersburg.

1889 The company Karl and Vigil, the two eldest sons, take over the small family business and turn it into a modern company, despite the hardships brought on by the outbreak of World War I.

1923 The first experiments In 1917, in Lasa, near Bolzano, the company begins processing fruit with its first experiments in making apple preserves. However, actual production of preserves does not begin until 1923. It is an immediate success, and thanks to the superior quality of its preserves, Zuegg conquers the markets of Northern Italy.

 

1960 In the early 1960s, Zuegg creates “Frutta Viva”: a jam with no artificial preservatives or colorings. In 1962 a new factory opens in Verona and production of fruit-based semi-finished products begins.

1985 The Avellino plant: Zuegg celebrates the opening of a new production site immersed in the nature of Avellino. There, the fruit is harvested under strict control, then sorted and turned into puree or frozen cubes.

1991 Beyond national borders – Germany. For the first time, part of production moves abroad, to Werneuchen near Berlin. The new plant is responsible for producing semi-finished products for the Northern European markets.

2002 France – In 2001 Zuegg acquires the German factory in Zorbig, near Leipzig, to produce preserves and syrups under the Zuegg and Zoerbiger trademarks. In 2002 the plant in Elne, France, is purchased to produce semi-finished products for the French, Spanish and Portuguese markets.

2010 Austria and Russia. Zuegg Austria GmbH is founded in Graz to market Zuegg products in Austria and Eastern Europe. The same year, a new factory opens in Afanasevo, Russia, to produce semi-finished products.

2013 Switzerland – To be closer to the needs of customers and consumers, new sales offices are set up in the canton of Graubünden, Switzerland – the ideal crossroads between the Italian market and other Northern European markets.

 

2014 USA: Zuegg enters the American market – an important milestone for a company that strives to become ever more global without giving up its artisan and traditional roots.